Software Testing Courses and Java Courses in Thane and Mumbai

DIGITAL MARKETING COURSES
in Mumbai & Thane

Digital marketing gives the immediate results, helps in Brand development, Higher Exposure as well as Higher Engagement of Audiences, Digital Marketing is good for all the stages of field and quick Publicity as we can take the help of the real time Analytics which will help us to find out instantly that the is working for you or not.

Digital Marketing includes Platform like Social media, Business network sites, promotional ads, Paid Popups and Blogs etc.

1. Search Engine Optimization (SEO)

• What are Search Engines and Basics ?
• HTML Basics.
• On Page Optimization.
• Off Page Optimization.
• Essentials of good website designing & Much More.

2. Content Marketing

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results

3. Web Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate %
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

4. Social Media Optimization (SMO)

• What is Social Media?
• How social media help Business?
• Establishing your online identity.
• Engaging your Audience.
• How to use Groups, Forums, etc.

5. Social Media Marketing (SMM)

• Facebook Campaign
• LinkedIn Campaign
• YouTube Campaign

6. Search Engine Marketing (SEM)

• Campaigns includes Google PPC, LinkedIn, YouTube Video, Facebook Campaign.
• Benefits of AdWords compared to other Networks.
• AdWords setup, Creating, Planning, Deployment, etc.

7. Conversion Optimizer

• Introduction to Conversion Optimization
• Conversion Planning
• Landing Page Optimization
• Engaging in a Dialog with Your Users
• Taking Action with Conversion Strategies
• PPC Conversion Strategies

8. Email Marketing

• Introduction to Email Marketing basic.
• How does Email Marketing Works?
• Building an Email List.
• Creating Email Content.
• Optimising Email Campaign.

9. Mobile SEO

• Understanding different devices
• Mobilegeddon- A mobile algorithm
• Deciding design patterns for mobile pages
• Signal your configuration to search engines
• Avoid common mistakes

10.What are Search Engines and Basics

• How Search Engines works?
• Popular Search Engines.
• Crawlers / Spiders
• Visibility on Search Engines

11. Websites & Basics

• What is Website?
• Working of Websites
• Details about HTTP, HTTPS & FTP.
• How to register Site?
• Hosting of site?
• Domain Extensions and Sub-Domains
• HTML Basics

12. Keyword Research & Analysis

• What is Keyword?
• What is Keyword Density?
• Various types of Keywords.
• Google trends
• Keyword Proximity
• Keywords Research & Analysis

13. On Page Optimization

• Meta Tag Optimization
• Image optimization
• Creating/uploading Robots file
• Creating/uploading HTML & XML Sitemap
• Bold & Italic Tag
• What is Page Rank?
• 404 Error Redirects
• 301 / 302 redirection
• Competitor analysis
• Pre/post-website analysis
• Alexa report
• Some Common SEO tools & plug-ins
• Anchor Text
• Heading tag

14. Off Page Optimization

• Blog Creation & Posting
• Article Submission
• Search Engine Submission
• Directory Submission
• Free Classifieds
• Forum Postings
• Social Bookmarking
• Documents / PPT & PDF Sharing
• Image Submissions
• Press Releases Submission

15. Algorithms & Updates

• What is Google Panda?
• What is Google Penguin?
• Google Rank Brain
• Google Humming Bird
• Query Deserve Freshness Algorithm
• Canonical Links
• What are Site Links?

16. Advance SEO Tools

• Introduction to Google Analytics
• Creating/uploading Google Analytics code
• Google Analytics Cookies
• Admin Section in Google Analytics
• Dimensions & Metrics
• Various reporting tabs
• What are Sessions, bounce rate, new v/s returning users?
• Acquisitions from various channels, medium & sources.
• Custom Reporting in Google Analytics
• Goals & Funnels in Google Analytics
• Applying filters in google analytics
• Email Tracking in Google Analytics
• Conversion Tracking in Google Analytics
• What are Annotations in Google Analytics?

17. E mail marketing

• The Top 5 things you can do with email
• Permission and E-permission marketing
• Defining your goals
• HTML v/s text emails
• E-marketing strategies
• Understanding conversion and performance metrics
• Tracking landing pages
• Choosing your metrics
• Analysing test results
• Setting your budgets

18. Google PPC Course Content

• AdWords Account Setup
• Creating AdWords Account
• AdWords Interface Tour
• AdWords Dash Board
• Billing in AdWords
• Creating First Campaign
• Understanding purpose of Campaign
• Account Limits in AdWords
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Demographic bidding (Display Only)
• Social settings (Display Only)
• Ad groups and Keywords
• Purpose of Ad Groups
• Keyword Types (Broad, Phrase, Exact and Negative)
• AdWords Keyword Tool
• Text Ad Format
• Quality Score and Its Importance
• Understanding the Ad Group and Keywords Dash Board
• Search Terms
• Columns Customization
• Filters
• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Display Ad Builder Ads and Guidelines
• Video Ads Format
• Contextual Targeting Tool
• CPC Bidding and CPM Bidding
• Conversion Tracking
• Website Optimizer
• A/B Testing
• Conversion Tracking
• Dimensions Reports
• Multi User Access

19. LinkedIn Course Content

• LinkedIn for General business and marketing use
• LinkedIn for Sales & Business Development
• LinkedIn for Recruiters
• Unlocking the Corporate Marketing Opportunities on LinkedIn
• LinkedIn as a tool for Jobseekers (Outplacement focus)